Case Studies & Results

Campaigns That
Moved the Needle

Real-world examples of how structured strategy, disciplined execution, and data-driven optimization translate into measurable business results.

↓62%Cost per Lead
↑3.4×ROAS Improvement
↑218%Conversion Rate
↓41%Wasted Ad Spend
Local Services Google Ads

Google Ads Account Restructure

Turning a bleeding ad account into a profitable lead engine within 60 days

−62%Cost per Lead
+218%Conversions
3.4×ROAS
Before

Single broad-match campaign, no negative keywords, all traffic sent to homepage. CPC averaging kr 48. No conversion tracking.

After

Segmented campaigns by service type, 200+ negative keywords added, dedicated landing pages per service. CPC reduced to kr 18. Full GA4 conversion tracking active.

viamedia.no/tjenester/google-ads

Google Ads Management Norway | Get More Leads, Pay Less Per Click

Certified Google Ads specialist. No long-term contracts. Transparent reporting every month. Book a free 30-min strategy call today.

Responsive Search Ads with 12 headlines and 4 descriptions allow Google to test combinations automatically, improving CTR over time.

  • Full account audit — identified kr 12,000/month in wasted spend on irrelevant search terms
  • Keyword research split into tightly-themed ad groups (SKAG-adjacent structure)
  • Implemented Target CPA bidding after 30-day data collection phase
  • A/B tested landing page CTAs — "Get a Free Quote" outperformed "Contact Us" by 34%
  • Added ad scheduling to focus budget on peak conversion hours (08:00–17:00 weekdays)
E-commerce CRO

Conversion Rate Optimisation

Diagnosing a traffic-rich, conversion-poor website and fixing the leaks

+187%CVR Increase
−28%Bounce Rate
+41%Revenue/Session
Before

1,200 monthly visitors, 0.8% conversion rate. No trust signals, generic CTA ("Submit"), checkout requiring account creation.

After

Same traffic, 2.3% conversion rate. Added testimonials, urgency signals, guest checkout option, and a benefit-led CTA ("Get My Free Quote").

  • Heatmap and session recording analysis — identified 68% of users dropped off at the form page
  • Reduced form fields from 11 to 5 — only asked for what was truly necessary
  • Added social proof section (reviews, client logos, result numbers) above the fold
  • Rewrote all CTAs using benefit-first language
  • Implemented exit-intent popup with a soft lead magnet offer
  • Mobile layout overhaul — CTA moved to sticky bottom bar on mobile
Professional Services Positioning

Market Positioning & Brand Clarity

Helping a generalist agency differentiate and attract higher-value clients

+65%Avg. Deal Size
−40%Sales Cycle
×2.1Qualified Leads
  • Conducted competitor landscape analysis across 12 direct competitors
  • Identified underserved niche: SMEs with kr 500k–2M annual revenue with no in-house marketing
  • Repositioned messaging from "full-service agency" to "growth partner for growing Norwegian businesses"
  • Rewrote website copy with ICP (Ideal Customer Profile) language throughout
  • Developed a clear tiered service structure so prospects could self-qualify
  • Created a one-page positioning document used in all sales conversations
Before

"We help all businesses with all marketing needs." Attracting low-budget clients and high churn.

After

"We help Norwegian SMEs get predictable leads from Google." Smaller pipeline, significantly larger contracts.

B2B Services SEO

Organic Traffic & SEO Growth

Building long-term search visibility that compounds without ongoing ad spend

+340%Organic Traffic
+28Keyword Rankings
−100%Dependency on Ads
  • Full technical SEO audit: fixed 140+ broken links, improved page speed from 38 to 91 (Lighthouse)
  • Keyword gap analysis vs top 3 competitors — identified 60+ high-intent terms not being targeted
  • Built a content cluster strategy: 1 pillar page + 8 supporting articles per core topic
  • Optimised Google Business Profile — appeared in local pack within 6 weeks
  • Internal linking overhaul to distribute page authority efficiently
  • Results compounded from month 4 onward with zero additional ad spend
Before

280 monthly organic visitors. Ranking for brand name only. 100% traffic from paid ads. No content strategy.

After

1,232 monthly organic visitors at 9 months. Top-3 rankings for 28 commercial keywords. Organic now accounts for 55% of all leads.

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How We Work

The Via Media Process

01

Audit & Diagnose

Every engagement starts with a deep audit — ads account, website, analytics, competitors. We find the leaks before we start scaling.

02

Research & Strategy

Keyword research, audience mapping, and competitive analysis form the foundation. No guesswork — only data.

03

Execute & Test

Campaigns launched with discipline — structured ad groups, proper tracking, A/B tests from day one.

04

Optimise & Scale

Weekly optimizations, monthly strategy reviews, and continuous compounding — results that improve over time.

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